Flower ordering website

UX Design / UX Research / Prototyping

Challenge

To make it easy for a user to buy flowers easily from a florist

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Understanding the User

Unmoderated user research was conducted. Users were asked buy their favorite bouquet of flowers.  There were a few things to be noted and changed such as adding a new page for confirmation and making the adding process easier. There were 5 participants it was held remote in the UK.

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Starting the Design

Paper Wireframes

Site Map

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Digital Wireframes

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Usability Study

Round 1 findings

• They felt it went too fast 
• They wanted to be able to purchase it after the cart
• Make the address easier to fill in 

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Refining the design

Mockups

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• I changed the footer, and added a different look and feel in functionality

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• I made the filter option better and easier as well having better description and changing the search to have voice option

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Accessibility considerations

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Impact

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Target users said that it was easier to use, more aesthetic and the features were helpful such as categories and searching by name

I have learned so much from how to ask questions for my UX research to finding out how to work through the different iterations.

Next Steps