Whale Protection App and Website

lead UX designer, UX researcher

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The problem

Whales are an endangered species and there is a lack of funding for them. Some of the charity work is through the community groups and individuals who are to busy to attend them need a different way to give back.

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The goal

To make it easier for people to adopt and donate money to whales.

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User research: summary

Unmoderated user research was conducted

I conducted a research based on competitors and also a field research on how the users interacted with the features.  Adding new features such as a profile to view the whale was made as well making the detail page divided.

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Paper wireframes 

Digital wireframes 

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• Making the home page easy to use and have lots of pictures to tell the story

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• This will allow them to see how many things they can get by adopting

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• A donation page so that easy donations can be made

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• Showing lots of images to show how badly whales need help

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Usability study: parameters

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Usability study: findings

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Mockups

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• Made a new page for the whales to be looked at that was adopted

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• The users thought information was all at the top bar and a search bar was useful so it was changed to be at bottom

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Accessibility considerations

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Web Site

Site Map

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Impact

There has been compliments on how easy it is to view and the colours that have a good aesthetic. The application and website have good navigation with the balance of including enough information.

I have learned a lot from iterations and for designing for different screens whilst keeping the same look.

Next Steps

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